As for Cendant, some money managers are taking a more qualitative approach, following the leader rather than the money.

FORBES: Be Wary Of Cendant's Descendants

It is a qualitative approach to leadership development that begins with and ultimately leads to inspired performance, first from leaders and then from those who follow.

FORBES: The New Kind of Leadership for Tomorrow's Leaders

Another approach uses numeric or qualitative ratings, such as one through five, critical, important or unknown, or even a simple high, medium, and low rating.

FORBES: Measuring What Matters: How to Stop Wasting Time, Talent, and Resources on Projects that Don't Go Anywhere

Scaling in the social sector means understanding the best approach to making a more meaningful qualitative difference with respect to a social issue.

FORBES: What's Your Scale For Good?

The best approach is an in-person qualitative interview.

FORBES: Stop Kicking the Can on Customer Loyalty