Building social media extensions of the campaign and finding qualified followers and fans to build discussion.

FORBES: CMOs Must Ask Whether Campaigns Triangulate

It had been 10 years since the Irish last qualified for a major tournament and their noisy fans seemed keen to make up for lost time, but with less than three minutes gone they were silenced by a Croatia goal.

CNN: Cesc Fabregas rescues point for Spain

Putting the games in the hands of refs who are not qualified is absolutely ludicrous, and breaks the covenant that the NFL has with its teams and fans, that the games will be fair and well-managed.

FORBES: The NFL's Replacement Ref Disaster

But this time it would be the Egypt fans returning home happy, their country coming away with the bragging rights after the Algerians had qualified for South Africa at their expense two months ago.

BBC: Algeria 0-4 Egypt