Quadri says it's a mistake to make sweeping generalisations about what people are looking for when they travel.

BBC: US firms in cultural pitch for Chinese tourist dollars

Gabriel Quadri of the New Alliance, who trails far behind in the polls, spoke to supporters in the northern state of Zacatecas.

CNN: STORY HIGHLIGHTS

Gabriel Quadri of the New Alliance, who lagged far behind in polls before and after the election, praised Mexico's election authorities Sunday night.

CNN: STORY HIGHLIGHTS

And Quadri had garnered support from less than 2% of voters.

CNN: STORY HIGHLIGHTS

Fourth-placed candidate Gabriel Quadri trails far behind.

BBC: Mexico election: Candidates in final debate push

That's the right strategy, says Donna Quadri, a professor of hospitality and tourism at NYU. She said touches like slippers for Asian travellers or tea for British visitors are nice, but you don't want to be something you're not.

BBC: US firms in cultural pitch for Chinese tourist dollars