As mayor, Bono helped revitalize the fading resort, put it back on the map as something more than just a 41, 000-person haven for retirees.

CNN: Mourners gather in town Bono helped promote

When it hired Mr. Wallace, the small Clarity church was already planning to offer candy, face-painting and balloons, but "we needed something really big to put us on the map, " recalls Pastor Nathan Kollar.

WSJ: Before He Can Hop,This Easter Bunny Has to Fly

We are a seaside town and it's something like this which is going to put us back on the map.

BBC: Rhyl attractions revamp plan takes step forward