If you were tempted to chat when you were being put through, forget it.

BBC: NEWS | UK | Magazine | Dial H for history

In other words, case studies let you put the spotlight on how the product is being used as opposed to what it looks and feels like on paper.

FORBES: For Startups, Case Studies Are Sexy

If you'll just weigh the entire situation and then put it into perspective as a human being and as a severe mistake, as a ridiculous, disappointing mistake.

CNN: 'Toons