They asked customers to put their empty bottles into one of two labelled bins to indicate whether they should focus on their new venture or stick to their day jobs.

ECONOMIST: Corporate history

It has put beer into cans rather than bottles to reduce breakages, and decanted spirits into small bottles to tempt the cash-strapped.

ECONOMIST: Schumpeter

As to how much product placement to put into the games, companies can decide to have no products involved or to have bottles of soda bounce around in their games.

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