Although they once put a gloss on everything, the darker side of life is what now catches people's attention.
But the best spin in the world can not put a gloss on the most pressing problem facing the government at the moment, which is how to increase lending.
One factor is a certain human soul-sickness that's impossible to put a constructive gloss on.
Even the most committed globaphobes should find it difficult to put a negative gloss on all this evidence.
It is possible, too, to put a positive gloss on the changing nature of research funding in the universities.
Mr Darling does his best to put a favourable gloss on Labour's performance, pointing out that Britain has one of the lowest levels of debt among big economies.
However, because the elections are being fought under a new system of proportional representation, the overall number of Tory seats will rise, which should help Mr Hague put a positive gloss on the results.
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Bent replaced the injured Defoe, who limped off after Johnson's goal, and he finally got on the scoresheet for England with a confident finish two minutes from time to put another layer of gloss on a fine display from Capello's side.
And after Roberts had gone close in the dying moments, the Millwall striker put the gloss on a resounding victory with his double.
But there was to be no fairytale turnaround for Bolton, and instead Spurs - who were themselves energised by the half-time introduction of the lively Eidur Gudjohnsen - put the gloss on the win with a late fourth.
Mandzukic departed for Mario Gomez and the Germany striker netted a hat-trick inside six minutes to put an emphatic gloss on the result.
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