Everything has changed from 1995, put it on a CD-ROM, ship it in a box to the store and wait till you ever hear from a customer.

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He outed himself as an amateur chef 10 years ago, when he put a hidden video of him in the kitchen on a CD.

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Mr John, as he's known by the kids, put some Handel on his CD player and watched as Carson struggled with a series of jigsaw puzzles.

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Instead of a head-long assault on the industry, they burned demo CD's to give out at gigs and put music up on their website to create a groundswell of fans.

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