Now the upscale retailer can push mobile or desktop ads specifically to Facebook users who regularly spend on high-end apparel or those who looked online at making a clothing purchase but didn't pull the trigger.
Companies should consider appointing Chief Mobile Officers and creating a Mobile Center of Excellence to help push mobile projects along, unify disparate deployments within various departments and offer guidance on the best way to deploy devices and apps.
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Microsoft could offer some of this via Skype, cloud services, and its renewed push into mobile operating systems.
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Meanwhile, the company is also psyched about its new push into mobile devices.
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Last year, Nvidia began a focused push into mobile computing with ambitions of being more than a graphics chip maker.
The iPhone and the iPad gave a big push to mobile communications that benefited Apple, Qualcomm, and Cirrus Logic.
"We're glad they finally listened, " says Bob Rosin, senior vice president for marketing and alliances at OQO, of Intel's push into mobile devices.
But through a push in mobile advertising Facebook was able to show in its 3Q earnings that the company is capable of sucking a bit of profit out of its 1 billionish users.
The Veterans Affairs Department, perhaps the largest federal agency to make a big push for mobile devices, has settled on security at the application layer, a course that the largest potential federal buyer, the Defense Department, is unlikely to copy.
The company also acquired mobile app GroceryIQ which enables the company to push coupons to mobile as well.
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Samsung's Galaxy Tab is the electronic makers' big push in the mobile business for the holiday season.
Better graphics and faster, more responsive screens are going to push growth in mobile gaming and innovation.
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StumbleUpon has made a big push on its mobile and iPad apps recently.
Facebook will begin rolling out the new design for the Web, starting Thursday, and will soon push it to mobile devices.
Intel, for instance, is making a fresh push into the mobile device processor market, though so far the company has made only limited progress.
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The Baidu partnership could come in handy for Dell as the Chinese search giant itself is making a push into the mobile search market.
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The company is making its push into the mobile world with its Windows phones, attempting to challenge Apple and Google in the fast growing smartphone market, in an attempt to dip its toes in all pools.
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Profitability in DRAM remained weak despite growth in global PC shipments in the high-single digit percentage quarter-on-quarter and a push in sales of mobile and server DRAM.
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Another reason why agencies should be leading the way is because they are often staffed by the very people who push the boundaries of mobile, social and other emerging platforms.
The mobile-ad push is crucial given that more than half of the social network's 900 million users access the site on mobile devices.
Twitter has been making a push for expanded tweets in mobile, and there's now some very strong indications that its native apps' tweets will get extra-stuffed in the near future.
Since its purchase by Warner Bros. the Flixster brand has been used to push Ultraviolet via apps on mobile and connected TV devices, and now it's bringing its website into the mix.
Will old giants like Disney and Electronic Arts end up adapting to the mobile game ecosystem and push the upstarts aside?
Hence, MII will certainly lobby China Mobile, China Unicom and China Telecom (the three Chinese mobile carriers) to push handset suppliers like Lenovo and Huawei (plus other OEMs for new tablets, auto apps, TV set-top boxes) to adopt new Chinese mobile platforms.
While we don't really agree with Toeman's assertion that "SlingPlayer Mobile is a complementary product" to the carriers' proprietary video offerings, he convincingly argues that Sling- and Orb-like services, combined with Windows Mobile's newfound push-email functionality, could help lure RIM-devotees away from their precious Crackberries.
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Earlier this month, RIM said it was preparing to launch an applications store and consumer Internet services in China as part of its push into the world's top mobile market.
One complication on that front: Right now it is not possible to send push notifications through web based services on mobile devices, which are written in the standard known as HTML5.
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However, Apple continues to face increasing competition in the mobile devices segment from both Google, which recently made a low-end tablet entry, as well as Microsoft, which is making a renewed push for Windows Phone as the third mobile ecosystem of choice this year.
Brandon Gutman: Explain your decision to push video content into your various web and mobile platforms.
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