Or when The New York Times published a lengthy business feature on another Andreessen Horowitz-funded startup Factual, an admittedly ambitious company with a purpose and a neat back story.
Willie Reid, chairman of the Mortonhall Ashes Action Committee, said the purpose of the meeting was to give MSPs the story from the perspective of the parents.
But the nature of this office is also to tell a story to the American people that gives them a sense of unity and purpose and optimism, especially during tough times.