Thanks to that and Advair's nifty delivery system--a plastic purple puck that is easy to use--the drug has moved far beyond a narrow audience of severe asthma patients to reach those with mild cases and nonasthmatics who simply have a bad bronchial cough.

FORBES: Trouble Breathing

This market-share surge in a business known for glacial progress owes mainly to product innovations like colored ketchups (purple, pink, blue) and plastic squeeze bottles (see box, p. 128).

FORBES: Magazine Article