The company is already working with two foreign companies to innovate in water purifiers.
Sales of air purifiers and facemasks have rocketed and in some shops have simply run out.
Pumps, purifiers and waste-management systems now account for 38% of total revenue and 45% of operating margin.
Despite big promises, few air purifiers can rid your home of irritants like pollen, dust, and smoke.
It's currently trying to diversify beyond it's product mix of massage chairs and air purifiers into digital music players and accessories.
"With our product, we are hoping to target nonusers and those who couldn't afford water purifiers due to affordability reasons and lack of awareness, " said Mr. Hiran.
Initially developed for the distribution of cook stoves, it has expanded to a more complete basket of products including eyeglasses, vegetable seeds, solar lights and water purifiers.
In this way, things like rocket engines, satellites, Mars-exploring rovers, space suits, and water purifiers on the International Space Station become part of everyday life on Earth.
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'Tis also the season to replace your facial cleanser with a gentler, oil-based product, such as one of Shu Uemura's Skin Purifiers, which dissolve dirt and makeup without stripping natural oils.
"There is no awareness about the need for filtration among most Indians, with a mere 6% of urban households and 1% of rural households using water purifiers, " said Ashvini Hiran, chief operating officer at Tata Chemicals.
That inspired me to try other new products, like the first wireless telephones, the first telephone answering machines, the first air purifiers, and eventually this led to a full color catalog of new technology products, and later, 200 retail stores.
No longer does an Electrolux Aquaguard reseller for instance, have to employ mechanics to service the water purifiers when simple product training (with the market development funds provided by the manufacturer) avoids this extra expense and provides coverage in areas that could not be physically reached prior, all with zero impact on his own payroll.
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