Think of it this way, a few decades back it was prety much impossible to put your money in a find which had anything other than a pure long only strategy.

FORBES: George Soros Retires From Hedge Fund Management

And their strategy from the start was to engineer pure gridlock in Congress, refusing to compromise on ideas that both Democrats and Republicans had supported in the past.

WHITEHOUSE: Remarks by the President at a Campaign Event -- Green Bay, WI

Their strategy from the start was to engineer pure gridlock in Congress, refusing to compromise on ideas that traditionally both Democrats and Republicans have supported in the past.

WHITEHOUSE: Remarks by the President at a Campaign Event, Boulder, CO

Key to the firm's strategy isn't so much discarding manufactured goods for pure service businesses.

FORBES: GE, At Your Service

What's happening is that as IT becomes central to how businesses operate, the CIO becomes less of a pure tech specialist and more of a business executive, heavily involved in strategy.

FORBES: The CIO Upgrade

He says everyone has a strategy to come from the old to the new, but that the pure plays tend to win.

FORBES: Connect

An international business faced with a pure multinational environment where consumers derive value from multiple local characteristics must pursue a localization leadership strategy.

FORBES: Two Misplaced Debates In Business Strategy

An international business faced with a pure global market environment where consumers derive value from global characteristics only must pursue a cost leadership strategy.

FORBES: Two Misplaced Debates In Business Strategy