And of course, using Roswell, NM as home base makes it all more science project than pure science.

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George Clooney directed, but this project is pure Kaufman: fact and fiction tossed in the blender together, with plenty of formal trickery.

NEWYORKER: Confessions of a Dangerous Mind

As executive chairman of McLaren Automotive, Dennis will lead the group's project to develop a range of pure McLaren sports cars, with the launch date for the first model set for 2011.

BBC: McLaren's Dennis quits Formula 1

Unlike IBM's Deep Blue chess project in the 90s, which was pretty much pure math, Watson has to deal with the natural language and punny nature of real Jeopardy questions.

ENGADGET: IBM demonstrates Watson supercomputer in Jeopardy practice match

And while Rocket is a pure incubator, creating companies from its own ranks, both Project A and HitFox are hybrids, in some cases investing in existing companies, in others creating their own.

WSJ: Germany's Model Stresses Execution Over Innovation

Pure hardware attributes only get you so far, and judging by the amount of integration time that went into this project, Microsoft would be doing itself a huge disservice to launch anything even close to not smooth-as-butter.

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