Tropicana also said it is in the process of permanently moving to use only Florida orange juice in its Tropicana Pure Premium juice.

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When consumer outcry forced Tropicana last year to drop the redesign of its Pure Premium orange juice packaging after only two months, the company was running up against a powerful and not widely understood phenomenon.

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The sell-side analysts subtract 3% from 8% to get a pure default loss premium of 5%.

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US-based Owens Corning (NYSE:OC) is the only pure-play exception, but trades at a premium.

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