Their adoption of Network Magic is a big plus for privately held Pure Networks, which has already authored Port Magic, a product that enables gamers to play multi-player games over the Internet by automatically opening and closing ports on their Internet gateways.
"It's the closest thing we have to a pure startup inside what is now a 40-plus-year-old institution, " says Kinsey Wilson, NPR's executive vice president and chief content officer.
If they can replace 100 to 200 Sun servers or x86 servers with two or three PURE systems they will have lower hardware costs, less to pay in software licensing, plus savings in the real estate, power and cooling.