And Wall Street gets an easier-to-understand pure play with its own financial reports primed to attract new investors.
We can expect Google to make more aggressive passes at pure play social media initiatives though.
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But be warned: This is much less of a pure play than a direct timberland purchase.
That's great news for Cerner (38, CERN) , the biggest pure play in electronic medical records.
The only publicly traded nanotech pure play with measurable sales is Romeoville, Ill.
While not a pure play, it is moving there with nearly one-fourth of its sales from lighting.
And Wall Street watchers see the stock as an undervalued and preferred pure play in the sector.
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This may be easier if there were more pure play agencies represented at prestigious conferences, such as Cannes.
Most retail investors tend to invest in Russia as a pure play through the Market Vectors Russia ETF (RSX).
If Philips shed its low-margin consumer electronics business, it could become the undisputed globally dominant near-pure play for 21st century illumination.
"This is a pure play on the red hot agriculture space and these names are in demand by investors, " says Schloegel.
Downstream earnings have snapped back so far that I prefer pure play oil producers like Apache with no downstream cyclical vulnerability.
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The pure play competitors that we see are RPC Inc. ( NYSE: RES) and Calfrac Well Services Ltd. ( TSE: CFW).
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In an era when the phrases "pure play" and "core competency" ring loudly on Wall Street, Roth's Vornado has acquitted itself superbly.
That pure play in fine wines goes for 14 times forward earnings.
Finally, bank stocks are a pure play on rising net interest margins.
They know they face a threat from pure play online investing firms.
Cree and GE are leaders, as previously noted, and though both are pioneers, the former is a pure play, the latter obviously not.
Today, less than 5% of revenues come from emerging Big Data pure play vendors and open-source contributors such as Cloudera, Hortonworks and others.
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Siemens (nyse: SI - news - people ) is a major non-pure play, owning LED powerhouses Osram Opto Semiconductors and Osram Sylvania.
The company's shares rocketed because it is a pure play in another favored sector--power quality and storage--and because its technology is believed to be superior.
There are not many Brazil dedicated equity funds out there, and there are no pure play Brazil mutual funds in the US market open to retail investors.
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The Goldman analyst adds that he would advise investors looking for memory sector exposure to instead buy shares of SanDisk, as pure play bet on NAND flash memory.
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It is clear that the web will work best as one more touch point for existing retailers, such as Wal-Mart, rather than as a pure play, such as Buy.com.
As a publicly traded pure play in residential security, ADT has an advantage in its recognizable brand, its dominant share and cash-flow-rich economics similar to those of cable television.
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As analysts at Credit Suisse also note, there is a scarcity of pure play antibody companies, and Regeneron is now the largest biotech player focused almost exclusivity in this field.
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But Boeing is anything but a pure play on airliners, with half its business in defense work, so the best way to bet on the 787 may be among its suppliers.
This latest product falls in line with a growing narrative among big emerging market fund managers that China is no longer a pure play export market, but is on the verge of becoming a consumer market.
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