Another example is Maybelline, which launched a campaign last year to promote its Pure line of cosmetics.

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The BEA was recording all of the effort going into designing the iOS product line as pure loss.

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Omega Pure, as its line of fish oil for people is called, is added to La Tempesta Biscotti and Tabatchnick Smoked Salmon Chowder, 50 milligrams per serving.

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Her style is pure abstraction of form and line, just like a mathematical equation.

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When Cisco bought Flip-maker Pure Digital, in 2009, the line of ultra-small, ultra-simple-to-use Flips were the best-selling camcorders on the market.

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That ought to go to the bottom line, and from a pure valuation standpoint, that ought to be good for the gold mining stocks.

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The line sports slogans such as "no limits", "pure winner", '0% epo, 100% eco' and "all good things come in three".

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If social media, and in this case, LinkedIn, manages to make true on its promises and delivers solid top and bottom-line growth, then talk of a bubble is no more than pure speculation.

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Bottom line: if you own clubs, they should be custom fitted, pure and simple.

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This latest product falls in line with a growing narrative among big emerging market fund managers that China is no longer a pure play export market, but is on the verge of becoming a consumer market.

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