Gene sequences are pure knowledge and, as Thomas Jefferson pointed out, one man's knowledge does not diminish another's.

ECONOMIST: Non-central Europe

What if entrepreneurs short-circuit the quest for pure knowledge--that is, pull the technology out before the research is over?

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The Higgs boson feels untouchably esoteric, a fragment of pure knowledge that may never be applied in the practical world.

WSJ: Matt Ridley on the Higgs Boson | Mind & Matter

For pure knowledge acquisition, it's hard to argue against such developments, especially in an era that doesn't prioritize enrichment for its own sake.

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So when it comes to knowing where look for leveragable brand knowledge, we like dealing with pure consumer insights.

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It is probably fair to say that deep-sea research today is equally important to both pure and applied research, since the discovery of new species not only nurtures basic knowledge but is also likely to lead to the identification of new chemicals, which in turn tend to lead to new applications and new economic markets.

UNESCO: MEDIA SERVICES