He was also determined to use a stem-cell based approach: By marrying what he did in industry with what he wanted to do in pure research, to pursue drug discovery and small molecules.

FORBES: Using Stem Cells To Identify Better (And Cheaper) Drugs

It is probably fair to say that deep-sea research today is equally important to both pure and applied research, since the discovery of new species not only nurtures basic knowledge but is also likely to lead to the identification of new chemicals, which in turn tend to lead to new applications and new economic markets.

UNESCO: MEDIA SERVICES

Discovery is a rare American example of a pure television firm that derives little income from merchandising or other spin-offs.

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