Pure Storage has a way to drive down the cost and time to store huge quantities of data.

FORBES: Pure Storage To Grab $20 Billion Storage Market With Flash

If the safety regulations require stored carbon dioxide to be pure, for example, they would add to the cost of CCS, points out Anthony Hobley, of Norton Rose, a law firm.

ECONOMIST: Carbon capture and storage

OfficeMax is at a huge disadvantage to the pure online vendors, who can offer the same selection without the cost of building and maintaining stores.

FORBES: OfficeMax Stock Looks Perched For Failure

An international business faced with a pure global market environment where consumers derive value from global characteristics only must pursue a cost leadership strategy.

FORBES: Two Misplaced Debates In Business Strategy

Under pure competition, it is rational for carriers to generate incremental revenue by setting fares only slightly above their marginal cost.

FORBES: Blame Antitrust, Not the Weather, For Travel Woes

The commercial success of plug-in hybrids and pure electric car companies such as Tesla will help to drive innovation and competition, accelerating solutions for the range and cost issues.

FORBES: Electric Cars Will Change the World