"It's a classic reference to just the pure horror of parts of the 20th century, or perhaps just human existence, " he says.

WSJ: 'The Scream' by Edvard Munch

The latest Beetle Cabriolet is lower, sleeker and longer than its predecessors, and as such it comes across as a modern interpretation of a classic car rather than as a pure retro-model.

BBC: Convertible Beetle back in battle for VW in the US

While Attree acknowledges the creative, "pure psychedelia" of the Freestyle facial hair categories, he believes the real beauty lies in the classic moustache styles.

CNN: STORY HIGHLIGHTS