For Adelman, covering tobacco and its many-faceted problems is a pure intellectual challenge.

FORBES: Marlboro Man

The Mark Webber Pure Tasmania Challenge is a 250km endurance event consisting of mountain bike riding, kayaking and trekking on the Australian island.

BBC: Webber targets return in February

The accident happened south-east of state capital Hobart on Saturday, while Webber was taking part in the Mark Webber Pure Tasmania Challenge - a 250km endurance event consisting of mountain bike riding, kayaking and trekking on the Australian island.

BBC: Webber breaks leg in bike crash

Starting from fifth place, Alonso won his second race this season, showing that Ferrari can challenge Red Bull for pure speed.

NPR: Alonso Thrills Home Fans With Spanish GP Win

It was obviously no small challenge to migrate from being a pure digital creation company to one that also delivers a physical product.

FORBES: Plastic and Paint Beat Pixels for Skylanders Character Design

In the end, it was not the Spaniard's guile and vision that breached the Tigers defence but pure power after the Reds were awarded a dubious free-kick for a George Boateng challenge on Javier Mascherano.

BBC: Hull 1-3 Liverpool