The San Francisco-based organization founded by Brent Schulkin organizes campaigns that harness the collective purchasing power of consumers to incentivize companies, big and small, to become more socially responsibile.

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In 2010, he prodded the Sara Lee Corporation to commit to purchasing palm oil from suppliers that are members of the Roundtable on Sustainable Palm (RSPO), an international organization of producers, distributors, conservationists and other stakeholders, formed in 2004 to promote the growth and use of sustainable oil palm products.

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