How can we tell when someone is on the cusp of a purchasing decision?
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The Nokia-Microsoft relationship will certainly become more important, but that's not enough to sway a purchasing decision today.
But with a little digging, the salesman learned that a committee of six people was making the purchasing decision.
Often the buyer assigns a group to make the purchasing decision.
Rather than look at a purchasing decision as a linear journey, DecisionVue 360 views it more like a game of chutes and ladders with consumers favoring some brands and eliminating others along the way.
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The technology coming next will use predictive analytics to identify consumer intent, to track down real leads for potential customers that are in the midst of, or about to be making, a purchasing decision.
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However, rather than looking at the tangible aspects of the product or service alone, the purchasing decision can also be of how much value and trust you place intangibles often referred to as brand value.
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But, he says, Samsung will need to focus on the top 5 features of the phone, the ones that delight customers, encourage a purchasing decision, make them stick with the phone, and talk about it.
The ultimate in energy efficiency will come when power producers can turn on and off small substations at a moments notice based on real-time data on energy consumption at a household level, and consumers can make power purchasing decision based on real-time metering of their consumption.
IDC's 1998 Portable PC Survey, which queried the purchasing-decision-making of about 300 buyers, found that only two top 10 spots were assigned to technology by buyers, Giusto said.
Many other gamers said they were waiting for more details on "Black Ops 2's" multiplayer action before making a decision about purchasing the game.
Beauty care products will likely be more affected than fashion items, as consumers still feel the need to physically touch or try fashion products before reaching a final decision on purchasing.
Far too often corporations remove the payment decision from the purchasing manager.
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The finding from our annual Fashion Brand Index that shows an increasing importance of fashion brands in the decision-making and purchasing process supports our claim that brands have never mattered more than they do now.
With mergers and scale come problems such as duplication (two chief executives and treasuries, say), more bureaucratic decision-making and unco-ordinated purchasing (of, for instance, reinsurance) by different parts of the business.
Draghi added that the central bank had looked at consumer price inflation in the euro zone over two to five years in order to make the decision, and the rate hike had also been a response to lower purchasing power.
The bank said in a statement that the decision to close the High Street advice operation "reflects the emerging trend that customers are increasingly purchasing and managing their investments online".
In this decision-making process, the consumer usually visits several different sites which have different purposes in the purchasing cycle, using a different set of tools at different stages.
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