Finally, advertisers should consider the stage of the consumer purchasingcycle they aim to impact: do they want to create awareness, interest, or spark a purchase?
In this decision-making process, the consumer usually visits several different sites which have different purposes in the purchasingcycle, using a different set of tools at different stages.
Such outlays depend far more on the vagaries of Pentagon purchasing than the state of the business cycle and say very little about the strength of the underlying economy.
And tonight, I ask the Congress to support an innovative proposal to provide food assistance by purchasing crops directly from farmers in the developing world, so we can build up local agriculture and help break the cycle of famine.