And while there might be some ivory tower views that the way to do this is the single purchase of a game that has driven the industry up until this point in time, new methods will come to market and the successful models will level up and help drive the development of the next round of gaming.
The rollout will enable Skype to offer its customers a fast and convenient way to purchase Skype Credit, creating new revenue streams in existing markets, as well as in new markets where other payment methods have low penetration rates.