Since the method used to obtain or purchase bitcoin may have revealed certain financial or personal links, it becomes necessary to render the blockchain useless for traffic analysis.
Then in 2005 a Greenpeace report accused the company of encouraging bottom trawling, a powerful fishing method that damages ocean ecosystems, with its purchase agreements.
It has to provide a greater than before consumer surplus to get the consumer to purchase the new products (or those things made by the new method of production).