In either case, we need to have relevant information available to meet these information needs sooner in the purchase decision process, and this information may need to be packaged and syndicated in new ways to reach different buyers.

FORBES: Knowing Your Buyers Is Half The Journey

Our somewhat non-traditional, strategic use of SEM taught us that we could influence the purchase decision through the bid process by driving search down the funnel to known opportunities.

FORBES: Using Search and Social Strategically to Win New Business

What was different between the decision-making process used for a good investment or purchase and the one used for a bad investment or purchase?

FORBES: Intelligent Investing