Finally, as customers engage with the product and the brand post-purchase, relationship channels of communications such as email and Facebook should be used.

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And the reason is that when the channels are bundled so that the cable subscriber has to purchase the lot of them, that gives them the option of discovering something that they might not have known before, which is that by surfing around and happening upon a marginal, new, upcoming channel they might find that they like it and they might start watching it.

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"Today's action preserves the commission's decision to protect consumers and prevents cable companies from either choosing to cut off signals of must-carry broadcast stations after the digital conversion, or requiring customers to purchase higher-priced packages with set-top boxes to receive the same analog channels in digital, " said Kevin Martin, chairman of the FCC, in a statement.

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