In the second part of our Market Pulse Survey, SailPoint set out to answer this question by asking consumers how data breaches are impacting their loyalty to certain companies.

FORBES: Insider Attacks Are Impacting Your Bottom Line

Not one to set the pulse racing, Mr Jones conceded, but a sign, perhaps, that social media could be on its way to being a part of the everyday fabric of government.

BBC: Why not let social media run the country?

The team, led by Mauri Valtonen of Turku University in Finland, set up their observations for a predicted pulse on 13 September 2007.

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But contrary to a popular urban legend, it was not set up insure loans for anybody with a pulse.

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