Guthy-Renker's sales have stalled over the last couple of years, the result of consumers pulling back--and being less willing to watch 30-minute ads on the transformative powers of skin creams and exercise equipment.
The nips and tucks have been more granular, too, such as pulling once-outsourced functions back in-house.
While the U.S. mid-term elections are going full steam ahead with a myriad of maybe-reliable and not-so-reliable electronic voting systems in place, Quebec is pulling back from its adventures in e-voting, after the province's chief electoral officer Marcel Blanchet delivered a harsh report on the 2005 municipal elections.
Research can run far into the stratosphere, but it has a real-world component pulling it back to earth.
Also making major gains after pulling back into near-term oversold territory were shares of Toyota Motor Corportion (NYSE: TM).
FORBES: Green Mountain Coffee Roasters is Running Out of Steam
So here is the key question: was the IBM report a canary in the coal mine for large-cap multinationals pulling back their spending?
FORBES: Is IBM Signalling A Large Corporate Spending Pullback -- or a Big Shift to the Cloud?
Top CFOs have tried to reinvent themselves as the boss's "strategic partner", pulling back from day-to-day counting of beans, and focusing more on how demand and supply of beans may change in the future.
After pulling it back to 18-12 down at the break, the game appeared to be turning Leeds' way when England winger Ryan Hall took Keith Senior's pass to grab a third try 10 minutes into the second half to cut gap to just two points.
Though the co-branded Visa or MasterCard cards offer more flexibility, some companies like ExxonMobil are pulling back those cards in favor of fuel-only cards.
After hitting short-term resistance at the 22 level, the stock is in the process of pulling back to support at its rising 10-week moving average.
Private equity buyers, often more opportunistic, bigger risk-takers, are pulling back from or trying to exit deals already agreed to in an effort to conserve capital.
Shares of heavyweight China Mobile lost 3% in Hong Kong, pulling back from the 52-week high they touched Friday, after reporting only a modest increase in first-quarter profit.
We normally wouldn't touch airlines with a ten-foot pole, but the short-term technicals are positive, with the stock breaking higher out of a multi-month base, pulling back on light volume and accelerating higher again.
You'll recall from high school or college how Shakespeare frequently pushes the limits of comedy and tragedy, splicing farce into moments of calamity (the fool in King Lear, the clowns in Hamlet) and pulling back suddenly from near-fatal disaster in comedies (The Merchant of Venice, A Winter's Tale).
Scottish full-back McNaughton limped off in the 18th minute after pulling up sharply with a hamstring strain and was replaced by debutant left-back Lee Naylor.
Bangladesh deserve credit for the manner in which they set about their run-chase, Tamim working Zaheer Khan for back-to-back fours in the first over and Junaid Siddique pulling Irfan Pathan for six in the second.
Referee Matt Messias was involved in double controversy, first pulling play back for a Liverpool free-kick when Baros was shaping to shoot.
But Rangers soon moved ahead as Madjid Bougherra ventured forward and played a delicate one-two with Naismith before pulling back for Miller to turn home his 21st goal of the season.
But the second goal was not long in coming as left-back Brian Easton went on a 60-yard run before pulling across for Offiong, who showed good footwork before dispatching the ball beyond Hutton.
QPR's mercurial forward Adel Taarabt had shown occasional glimpses of the brilliance with which he has illuminated the Championship this season and he was inches away from pulling a goal back with a curling free-kick.
Robin Martin-Jenkins was also back in the dressing room in the next over after pulling Richardson to Jamie Spires at mid-off for 33.
Most US carriers have been pulling back on the sheer number of pre-installed apps thrown onto the latest Android devices, but Verizon appears to be heading in the opposite direction.
ENGADGET: Verizon adding suite of Amazon apps to all new Android devices
Since Junichiro Koizumi's election as prime minister in 2001, the world's second-biggest economy has quietly managed to begin pulling itself back to life.
Although it will not go through without a fight, there is no question about who is now in charge of pulling what was the world's 11th-largest economy back from the economic brink.
Patrick Owomoyela made it 3-0 after 37 minutes with Brazilian Grafite pulling one back 10 minutes into the second half but Wolfsburg were well beaten and have not won in their last four games.
Warnock has just one cap while Baines is yet to play for England but the pair will be looking to make an impression on Capello with first-choice left-back Ashley Cole injured and Wayne Bridge pulling out of the England squad.
But if you're pulling people back, I'm wondering about that so-called 50 state strategy.
This, for the most part, is a healthy pulling back from those earlier times when the organisation over-reached itself.
England is pulling back from wind, Germany has announced drastic cut-backs on its subsidies to solar, and Spain has announced the elimination of subsidies for renewable power.
Former Liverpool defender Sami Hyypia made it 3-0 after 39 minutes, with Felix Bastians pulling a goal back midway through the second half.
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