Not to get them into trouble, but to lure them to his legal publishing empire and keep them there.

FORBES: Rewriting the law

He is the heir to the Forbes publishing empire, and is prepared to spend his own millions on his campaign.

ECONOMIST: Steve Forbes and his victims

He also built out his magazine publishing empire with titles that included Shape, Men's Fitness, Flex, Natural Health and Muscle and Fitness.

CNN: Fitness pioneer, Schwarzenegger mentor Joe Weider dies

Now with reality television behind her and thousands of fans following her every move, the young starlet has begun to lay the cornerstones of a fashion, beauty and publishing empire.

FORBES: Lauren Conrad Gets Down To Business (Video)

The Net lets anyone with a computer and a modem compete mouse to mouse with mainstream media. (Drudge's publishing empire is the living room of his Hollywood apartment.) But many of the Net's would-be Woodwards and Bernsteins are journalistic novices and wouldn't think, say, to ask court or police sources to confirm a rumor.

CNN: Character Assassination At Warp Speed

However, our correspondent says the same does not apply to Rupert Murdoch's publishing and broadcasting empire, which has acted legally but in the view of many, unethically.

BBC: Many Americans view the OJ Simpson publicity as unethical

But she dreams of building Watering Can Press into a mini-empire in children's publishing.

FORBES: Charity--For a Profit

Much of the money to bankroll her art empire comes from the classified ad publishing company she cofounded in 1987 with John MacBain, her former husband.

FORBES: Queen Of Arts

She's also built a successful entertainment empire that includes fashion, film and publishing deals.

FORBES: Celebrity Valuations

The Irving empire extends from oil refineries and gas stations to sawmills, forests, potato farms and publishing.

FORBES: Canadian Billionaire John Irving Dies