No presses are required for purely electronic publishing, and over time, this new distribution system will have as-yet-unknown effects on the traditional publishing world.
Incentives or compulsory licenses should be put in place to encourage publishing companies to move to new distribution and pricing models.
For starters, content creators need to start thinking of themselves more as publishing engines that can drive content creation, distribution and consumption in an innovative and scalable way.
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It now has every bit of distribution that is regarded as essential: publishing, movie and television production, music, a small television-broadcast network, cable systems and cable networks.
That could mean publishing restaurant reviews in Mandarin or finding new platforms for distribution.
We went from being the normal distribution of audience that you see on any publishing platform right, so Reddit, YouTube, WordPress, any of these platforms, 1 percent of the traffic, 1 percent of the activity is logged in users that are making the stuff, the creators, and 99 percent of the traffic comes from the audience, people that show up on YouTube and watch the videos, right?
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The self-publishing era has put a premium on quality content development and distribution.
Self-publishing made it easier for first-time authors to get distribution online.
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The biggest: a dramatic shift away from slow-growth newspaper publishing, leaving the company to focus more on its higher-margin entertainment and digital-distribution properties.
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The all-important access to distribution -- once exclusively controlled by publishers -- is now available to all self-publishing authors.
At the same time, apprehensive publishers were faced with the issue of relevance, just as they later would face the relevance question when contemplating social distribution -- and, indeed, as newspapers had already faced with the apparent necessity of publishing on the internet at all when it became popular.
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