Larkin found fame in 1955 after publishing his collection The Less Deceived and went on to become one of the foremost figures in 20th Century poetry.

BBC: Philip Larkin handwritten poem sold for ?7,500

Although known for its growing collection of inexpensive flat-pack ready-to assemble furniture, the company has long been a publishing giant.

WSJ: IKEA's New Catalogs: Less Pine, More Pixels

His Federated Media Publishing is selling ads on more than 100 blogs, giving ad buyers the ability to spend big money on a collection of highly specialized sites--many of them focused on tech--that suit their needs.

FORBES: Tech Boom, Media Bust