Sodastream has a knack for publicity stunts and ad campaigns that get it into trouble.

FORBES: UK Pulls Sodastream Ad For 'Denigration Of The Bottled Drinks Market'

Some of his remarks may be cheap publicity stunts rather than reflecting deeply held beliefs.

ECONOMIST: Japanese politics: The man who would be dictator? | The

They are, he says, nothing more than cheap publicity stunts.

ECONOMIST: Internet music

But for a better reduction in animal suffering, PETA should focus more on combating short-sighted decisions like novelty gifts rather than staging Manhattan publicity stunts likely to have small impact on total fur production.

FORBES: Dear PETA: Screaming Rabbits Are Not the Answer

She discovered the hard way that, while critics are more than happy to see successful sport stars pull outrageous publicity stunts, it all goes wrong when you're perceived to be a show-off who can't back it up with results.

BBC: High jumps and high jinx

BrassRing had jumped to an early lead in recruiting software, and with an eye on the public markets, the company spent freely on acquisitions and publicity stunts--like creating a character, Joboo the eGhost, who embarked on a three-month, 8, 000-mile journey in the JobooMobile.

FORBES: Help Wanted. Please!

As well as being used to evaluate the performance of agents, Mr Eilam says, word-spotting systems can also provide valuable insights about what callers think about a particular product, and how their vocabulary changes in response to advertising campaigns, recalls and publicity stunts.

ECONOMIST: Monitor