Fincher, working with a fantastically detailed script by the young James Vanderbilt, chronicles the case of the self-identified Zodiac killer, a taunting, publicity-mad creep who murdered at least five people in the San Francisco Bay Area in the late sixties and sent confessional notes about the crimes (sometimes in cipher) to newspapers.

NEWYORKER: Zodiac

As for the publicity, "it's always good to be talked about, " said Hannover area resident Martin Giesecke-Ehler.

WSJ: A Giant Gold Cookie Goes Missing, Sets Off Monster Investigation

In fact, as far as I can tell, it garnered more publicity in Canada than it did in the U.S., outside of the Michigan area.

FORBES: Good Week For BP But RIMM Didn't Fare As Well