Publicis Groupe-owned Digitas and Starcom handled digital and media buying duties, respectively.

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At the time Fallon was independent, although it was acquired in 2002 by Publicis Groupe.

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Buy American Depositary Receipts in these companies: Allianz, AXA, BASF, Danone, Publicis Groupe and Wolseley.

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Alexandre Mars, chief executive of Phonevalley and head of mobile at Publicis Groupe, says M sites should be the first step in any company's mobile marketing strategy.

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Talent - which is part owned by Publicis Groupe, the parent company of Publicis USA, where one of the Cannes Lions judges, Bob Moore, is chief creative officer - refused to comment.

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In another spot, created by ad agency Publicis of Dallas, part of Publicis Groupe, GSK researcher Eliot Ohlstein talks of losing his father to heart disease while Ohlstein toiled for 20 years to develop Coreg.

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"It's not just print and TV and radio, " said Brenda White, a senior vice president in charge of publishing industry ad spending at Starcom USA, a subsidiary of ad agency giant Publicis Groupe, whose clients include Facebook Inc. and Google Inc.

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