Apple employee Amandeep Jawa, who takes the company bus to work, covered the driveway of his Victorian with a "parklet, " a public space registered with the city featuring seating and greenery.
In public pitches for the project starting in 2006, university officials talked about raising hundreds of millions through an "Endowment Seating Program" that was to endow all 29 of Cal's varsity sports and more yet by selling naming rights to various components of the stadium.