Matt has also retained Ashley Kerns of Kerns Marketing and Management to assist the safety with marketing and public relations.

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Pete Hines, vice president of public relations and marketing for Bethesda, said their big titles for E3 are designed with the heavy-duty player in mind.

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RSA's head of marketing and public relations Patrick Nally said that they were delighted to sign the deal with Cricket Ireland.

BBC: Irish cricket obtains new sponsor