But I do think companies are going to need to start looking even more closely at their public relations programs given how prevalent social media has become to so many of us.

FORBES: EA, Bank Of America Top The Consumerist's List Of Worst Companies In America

Certainly, social media provides some balance in the information battle with corporations who have multimillion-dollar public relations and advertising programs.

CNN: Was the Shell oil hoax ethical?

There are advisory panels and public relations campaigns and publication programs.

FORBES: The Pen Is Mightier Than the Scold