Moreover, the strategy has created public-relations problems, exacerbating the public view of the industry as rapacious.

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The NYSE has been battling competition from more-electronically oriented trading networks as well as dealing with public relations and regulatory problems that have called into question the effectiveness of its floor-based auction system.

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Toyota President Akio Toyoda has said the company won't pin the blame on customers for its problems as part of its public-relations response.

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One of the more popular corporate public relations strategies is to describe frightening new product glitches as normal teething problems.

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New York public relations man Donald Middleberg is building a business selling advice on how to handle Internet-related problems.

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