Some airline customers may not be fragrant paragons of exquisite taste, but attacking them online is a public-relations (PR) disaster that raises the question of whether the two firms have done enough to educate staff about acceptable use of the internet.

ECONOMIST: A tale of two airlines and their Facebook fiascos

Shari Bayer, owner of culinary and hospitality PR company Bayer Public Relations (BPR), started out in restaurants, went to culinary school, then landed at a PR firm before realizing she really wanted to work for herself.

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Some of the most efficient forms of marketing are viral, social, and effective PR (public relations).

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How consumers obtain information on products and services is moving from traditional advertsing and PR (public relations) focused through mass media to networks with common interests in social media.

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Richard Laermer, chief executive of RLM PR, a public relations firm in New York, has no problem being aggressive.

FORBES: Magazine Article

So too does a study from Georgetown University and Ogilvy PR, a public-relations firm, which finds that Americans who back causes through social media are often active in other ways too.

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Previous Work Experience: Ran business development at Be Inspired PR, a leading boutique public relations firm serving the bridal industry.

FORBES: Connect

Continue advertising the day with local blogs in your community (see if your area offers a Patch in it), working with your PR team to get local TV coverage if your business is represented by a public relations firm, and spread the word through friends and family on Facebook and Twitter.

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The union on Friday asked the state Public Employment Relations Board to intervene and settle the issue, but the city labeled the request one of several "useless PR stunts" and said the board did not have jurisdiction.

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