Big Corn and Big Sugar are locked in a legal and public relations fight in the US over a plan to change the name of a corn-based sweetener that has gotten a bad name.

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She says Turning Point ended up hiring her fledgling firm, Prosper Public Relations in Chicago, to execute her marketing plan through paid consulting work.

WSJ: Helping Your Cause��and Your Career

It was only when the Administration was facing virulent criticism for its inability to define and deliver a coherent U.S. policy toward Bosnia, culminating in the abortive five-power "joint action plan, " that the public relations program was put back into gear.

CENTERFORSECURITYPOLICY: Center for Security Policy | America, The Impotent? ��Tarnoff Doctrine�� Begets The ��Please Hold�� Military Strategy; Sets Stage For Abandoned Commitments, Future Combat Losses

It's a plan that's aimed directly at the bottom line despite the risk of more bad public relations on worker issues, something the company believes shareholders are ready to cheer.

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