As public relations professionals and media consumers, these confessions and our fascination with them are a gold mine for future research.
Chris Harrington, technology director for the Charlotte, North Carolina-based advertising, public relations and new media firm Luquire George Andrews, set up VoteWoz.com and a similarly named Twitter account, which so far has more than 55, 000 followers.
Anna Minton, the author of the report titled Northern Soul, says 54% of the public relations, advertising and media production companies questioned are seeing what is called a "brain gain".
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There is apparently a lack of candid conversations between senior public relations people, media members and athletes.
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Public relations specialists handle all of the media and campaigns surrounding the organization, community and consumer and governmental relations.
Adept public relations and the sophisticated use of social media, for example, are becoming mainstays of the marketing activities of many venture capital firms.
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"It's more Madison Avenue manipulation, and it offends me, " says Lawrence Weber, chairman of W2 Group, a Boston public relations and marketing outfit that focuses on digital media.
How consumers obtain information on products and services is moving from traditional advertsing and PR (public relations) focused through mass media to networks with common interests in social media.
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Mediabistro.com is a career site for people working in media, from book publishing to advertising to public relations and marketing.
Another paid service that offers press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals.
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The other point of view is that the public relations role can be easily outsourced, and perhaps bringing in the right media professional will actually yield better results for your company.
Since Josh Bolten took over as chief of staff, the White House has seen the appointment of a Wall Street giant, Hank Paulson, to run the Treasury, the arrival of a slick media man, Tony Snow, to run public relations, and advances in Iraq.
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Social media marketers, including strategists, gaming professionals, and public relations consultants, among others, predicted the future of Facebook as an advertising and marketing tool and discussed how the IPO will affect membership growth and spending in the near future.
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The departments that defined agency disciplines a generation ago (account management, media, public relations, research) have themselves been divided into so many specialties and subspecialties as to make their original labels almost meaningless.
Unlike the tasks accomplished by secretaries or vice presidents for media relations, the records of ballplayers are captured in incredible detail and made public (at usatoday.com, for instance).
Certainly, social media provides some balance in the information battle with corporations who have multimillion-dollar public relations and advertising programs.
So too does a study from Georgetown University and Ogilvy PR, a public-relations firm, which finds that Americans who back causes through social media are often active in other ways too.
Firms and individuals should hire a public relations agency when they want to protect, enhance or build their reputations through the media.
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