Many societies have also practiced extreme forms of public torture and execution, as was the case in Europe before the 18th century.
So the trades done secretly are made public immediately after execution.
But what they fail to acknowledge is that it is the two-state trap that makes the construction and execution of an effective public diplomacy strategy impossible.
The good parts about being a public company are increased discipline, increased execution and increased transparency to make sure that you are really building a company for a hundred years.
In the past few weeks, three of the top brands in the world have had to launch public apologies tied to misplaced or misguided creative, execution and strategy.
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She might have written the real man's biography, except that her trade is novel-writing and Cromwell is, as she says, "unbiographicable": We know a great deal about Cromwell the public man, mainly because his papers were seized and preserved before his execution.
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On the other hand, the remakes that do work well tend to be the ones you do not even know are remakes, where for some reason, the original concept was great, but either its execution, or more commonly its distribution, failed, and the public forgot they exist.
Unilever's account is handled, for example, by no fewer than 47 WPP firms, from GroupM (media buying advice and execution) to OgilvyOne Worldwide (digital marketing) to Burson-Marsteller (public relations).
He said Ipsa's statutory mandate was "not to support MPs" but to "have regard to the principle that we should support MPs in the execution of their parliamentary duties" - which also meant having regard to the "public interest".
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