But under the verbiage is a fully developed ontology of humour based on psychographics, not demographics.

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Sandy Climan, president of Entertainment Media Ventures, said new media is all about psychographics.

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Advertisers will research consumers to profile their psychographics and demographics based on viewing preferences, buying habits and zip code.

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Split this demographic into psychographics and marketers will find another multiplicity of opportunities among young singles, retired persons, middle-aged single Moms, and others.

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By marrying a fundraising approach predicated on psychographics with solid thought leadership, a nonprofit will be able to dramatically raise its stature with near pinpoint precision.

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As I remind subscribers to my investment newsletter PowerTrend Profits, while its important to pay attention to changes in economics, demographics and psychographics not to mention the impact of new technology when we invest, we also have to be mindful of what is going on with policy in Washington, D.

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