Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic.

FORBES: BOOK REVIEW: Tell to Win by Peter Guber

That sounds a lot like the psychographic bulls-eye for every self-respecting luxury brand in the American market these days.

FORBES: Lincoln, Cadillac Bet on U.S. Revival -- And China Up Sleeve

As the Michael Jordan of the private sector, Apple has weathered economic downturns because its consumer base is so fiercely loyal and defies easy demographic and psychographic categorization.

FORBES: Apple: Most Admired No More?

No professional, demographic or psychographic sliver will be passed up.

FORBES: We Are Message Warriors

That book was one of the very first to detail the seven psychographic segments of wealthy donors as well as provides guidance as to how to capitalize on this methodology.

FORBES: Cultivating Major Donors: Combining Two Leading Edge Strategic Fundraising Approaches

"It's not a demographic, it's a psychographic, " he says.

FORBES: Tangerine Flake Streamline Baby

Having developed a time-tested psychographic segmentation model of wealthy donors and having developed extensive and pervasive thought leadership campaigns, we recognize that various psychographic segments are more and less responsive to this kind of integrated approach.

FORBES: Cultivating Major Donors: Combining Two Leading Edge Strategic Fundraising Approaches