As CNN's Madison Park writes, Psy's song -- about the wannabe style of the affluent neighborhood of Gangnam in Seoul -- has been sliced and diced with theories about what it means about wealth and class in Korea, and questions about whether Psy embodies the stereotypes about Asian masculinity.

CNN: Psy: One-hit wonder or K-pop breakthrough?

That's different from how YouTube works now, where the most popular videos, like PSY's "Gangnam Style" music video, make the most money from advertising.

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But Psy's success was softened by the growing global popularity of Korean pop music, or K-pop.

CNN: Psy: One-hit wonder or K-pop breakthrough?

Psy's horse-riding dance accompanies the upbeat song, which has become popular in a number of countries.

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South Korean pop sensation PSY's follow-up to Gangnam Style, Gentlemen, rose 51 places to enter at number 10.

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Last year, the music video to Psy's Gangnam Style went viral to become the most-watched video on YouTube.

CNN: Psy's record label sets sights on China

One unexpected business bump from Psy's (also known as Park Jae-sang) has been to his father's company, Korean semiconductor company D I Corp.

CNN: Psy: One-hit wonder or K-pop breakthrough?

"Psy's success seems to be haphazard but it isn't, " Zang Yanbin, president of the China Record Working Committee told the China Daily in March.

CNN: Psy's record label sets sights on China

The 58-year-old head, who is due to retire at the end of the school year, said the promise to perform Psy's hit dance came very much on the spur of the moment.

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"The positive sentiment from 'Gangnam Style' has attracted investors just because of the fact that the company is owned by Psy's father and uncle, " Lee Sun-tae, a researcher at NH Investment and Securities, recently told Reuters.

CNN: Psy: One-hit wonder or K-pop breakthrough?

"Gentleman" and "Psy" were two of the most searched for keywords on South Korea's biggest online portal, Naver, on Thursday, as Psy posted a snippet of his new dance.

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Whether that's a Justin Bieber concert or a Psy concert or an asteroid flyby like we had the other day from NASA (that had about the same viewership as the Sony PlayStation -- 8 million people, and one million concurrents as well), all the way down to your local high school football game.

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The question is not lost on Psy, who is now working with Justin Bieber's manager to build a career in the west off the back of his hit video.

CNN: Psy: One-hit wonder or K-pop breakthrough?