Fernando, 53, used shock tactics - "psy-war, " he calls it - to get things moving.
Psy - known for his global hit Gangnam Style - was made to repeat his military service after being accused of neglecting his duties.
Super Bowl Sunday is sure to bring the usual barrage of clever cola, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style.
Psy's horse-riding dance accompanies the upbeat song, which has become popular in a number of countries.
South Korean pop sensation PSY's follow-up to Gangnam Style, Gentlemen, rose 51 places to enter at number 10.
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Thank goodness it still has Psi Psy and those eye-catching girl and boy groups on the musical stage.
Psy (Park Jae-sang) is performing in Korea at 6:30 p.m. local time.
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As CNN's Madison Park writes, Psy's song -- about the wannabe style of the affluent neighborhood of Gangnam in Seoul -- has been sliced and diced with theories about what it means about wealth and class in Korea, and questions about whether Psy embodies the stereotypes about Asian masculinity.
Of course, the major hurdle for Psy, 2NE1 and K-Pop as a genre is language.
Yet Psy is unlike other K-pop artists, an industry fashioned on youthful looks as well as catchy tunes and dance moves.
Psy is arguably the highest-profile person on the Internet, ever.
Not a lot to smile about at Dodger Stadium except a Korean pitcher named Hyun-Jin Ryu who looks good and a Korean entertainer named Psy who comes to a game to dance in the aisles between innings while a wide-eyed Tommy Lasorda looks at him like he's a man from Mars.
First-time advertiser Paramount Farms is touting its Wonderful Pistachios brand of nuts in a 30-second ad with Korean pop sensation Psy.
One unexpected business bump from Psy's (also known as Park Jae-sang) has been to his father's company, Korean semiconductor company D I Corp.
Psy gives us all the enjoyment of a more mean-spirited YouTube phenom with none of the downside.
"The positive sentiment from 'Gangnam Style' has attracted investors just because of the fact that the company is owned by Psy's father and uncle, " Lee Sun-tae, a researcher at NH Investment and Securities, recently told Reuters.
Last year, the music video to Psy's Gangnam Style went viral to become the most-watched video on YouTube.
But Psy's success was softened by the growing global popularity of Korean pop music, or K-pop.
Scary real-life possibilities (burglars, fires) also can keep them up, says Fran Walfish, Psy.
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